PARIA Paperboy Returns for Landmark 10th Anniversary: Now Featuring First-Ever Running Events and Archive Sale

PARIA’s cult cycling tradition, Paperboy, is returning to the streets of Leeds on Saturday, May 30, 2026, to mark a significant decade milestone. To celebrate the 10th anniversary ride out, the event is expanding its reach by introducing inaugural 10k and 20k running events alongside its signature cycling route. This evolution solidifies Paperboy’s status as a dynamic fixture of the cultural calendar, championing movement and self-expression within the urban landscape.

The anniversary is headlined by PARIA’s iconic visual aesthetic, featuring new flyer artwork with a photocopier-glitch style that mirrors the raw, urban energy Paperboy has championed since its inception. Built on a foundation of community and collective creativity rather than elite performance, Paperboy 10 continues to celebrate cycling and movement as an inclusive creative collective.

Discounted early-entry pricing is now live for a limited time. Registration for the Paperboy Ride is £50 down to £35, while entry for either the 10k or 20k run is £25 down to £18. Each registration package is curated to enhance the participant experience, including exclusive PARIA merchandise, a collaboration IPA from a local brewery partner, and entry to the legendary post-event party.

In tandem with the event launch, PARIA has opened an Archive Sale, offering exclusive pricing on selected cycling and lifestyle apparel. This provides participants the opportunity to secure technical, city-ready kits at a reduced rate ahead of the May event.

From its origins as a grassroots community meet-up to its current status as a cultural staple, Paperboy 10 represents both a reflection on its roots and a strategic evolution of the brand. By introducing running to the format, PARIA opens the door to a broader community of athletes and urban explorers, reinforcing its commitment to diverse active lifestyles.

For full event details, ticket options, and kit updates, please visit the official PARIA website here.